Avatar: The Way of Water
The Art of Avatar: An Immersive Experience
Disney | Lightstorm
Production Coordination | Live Event Producer
To celebrate the home entertainment release of Avatar: The Way of Water, our team partnered with Disney to craft an immersive fan experience that captured the awe and scale of James Cameron’s cinematic universe.
Set inside the 25,000-square-foot Lighthouse Artspace, we transformed the venue into a floor-to-ceiling projection spectacle - delivering a supersized visual experience on 30-foot walls using custom-mapped content from the film. I supported creative strategy, event development, and asset coordination, working closely with projection mapping specialists to ensure the execution was as seamless as it was spectacular.
The result was an atmospheric, multi-sensory celebration of Pandora - a space where fans could step inside the world they loved.
The exhibit sold out its 3-day run, generating buzz and excitement for the home entertainment release amongst fans. The success of this activation and Avatar: The Way of Water's record-breaking $2.3 billion box-office gross further solidifying the film’s cultural impact.
Entertainment Clio Award Winner for Home Entertainment: Events and Activations