When Zack Snyder’s Justice League was greenlit for release after years of fan campaigning, Warner Brothers faced a unique challenge: how to replicate the scale and excitement of a traditional red carpet premiere while releasing the film digitally, a year into the pandemic. They needed an outside-the-box solution - one that honored the passion of the fans who made this release possible and matched the cultural weight of the moment.

Our team pitched and produced a large-scale, multi-platform livestream experience tailored for the Snyder fandom. I led the creation of a holistic pitch and planning deck used to align studio executives, on-camera talent, and external vendors - ensuring everyone shared the same creative vision and execution plan.

The final result was a high-energy, hour-long virtual red carpet event packed with exclusive behind-the-scenes footage, trivia, cosplay showcases, fan interactions, and a live Q&A with Zack and Deborah Snyder hosted by Kevin Smith. Interactive elements like social walls, live Twitter polls, and a virtual “fan pen” made the experience feel intimate, personal, and made-for-fans - even at a global scale.